Saturday, December 28, 2019
Hi Hi Hi Hi - 11984 Words
Chapter 01 Organizational Behavior: The Quest for People-Centered Organizations and Ethical Conduct True / False Questions 1. | People-centered practices are associated with higher profits and lower employee turnover. True False | 2. | Power can be provided to employees via centralization. True False | 3. | Providing training for employees leads to lower employee turnover. True False | 4. | Trust can be built in organizations through the sharing of critical information. True False | 5. | Organizations are a social invention helping us to achieve things collectively that we could not achieve alone. True False | 6. | OB is an interdisciplinary field dedicated to better understanding andâ⬠¦show more contentâ⬠¦True False | 32. | Social capital is productive potential resulting from strong relationships, goodwill, trust, and cooperative effort. True False | 33. | Trust, mutual respect, teamwork, and cooperative effort are dimensions of human capital. True False | 34. | Positive social interactions can have favorable impacts on cardiovascular health and the immune system. True False | 35. | Good management requires a clear purpose and a bias toward action. True False | 36. | Henry Mintzberg observed that managers typically devote large blocks of time to planning. True False | 37. | According to Wilsons managerial skills research, an effective manager controls details by being overbearing. True False | 38. | The Wilson managerial skills research yields the lesson that dealing effectively with people is what management is all about. True False | 39. | Managers with high levels of skill mastery tend to have better subunit performance and employee morale than managers with lower levels of skill mastery. True False | 40. | According to the Wilson managerial skills research, effective female and male managers have significantly different skill profiles. True False | 41. | The successful 21st century manager shares access to power and key information. True False | 42. | A successful 21st century manage r uses formal authority as the primary source of influence.Show MoreRelatedTo His Coy Mistress866 Words à |à 4 PagesTo His Coy Mistress Andrew Marvells To His Coy Mistress is a sieze the moment kind of poem in which an anonomyous young man tries to woo the hand of his mistress. This kind of poem gives the reader the idea that time is not only precious, but scarce. The speaker uses many smooth tatics to persuade the young girl, starting with compliments and ending with a more forceful, morbid appraoch. To His Coy Mistress is not only witty but imgagistic, full of wordplay, and percieved differently by bothRead MoreJb Hi-Fi5117 Words à |à 21 PagesJB HI-FI. They offer worldââ¬â¢s top brands, having wide range of entertainment appliances at cheaper prices and also provide genuine personal service by experienced and specialist staff (JB HI-FI, 2009). Companyââ¬â¢s history and further information are provided on appendix-A-I (Pg.10). 2. Evaluation of the current level of branding and innovation, recommendations for innovative store design In the following part present situation of the store, branding and innovation activity taken up at JB Hi-Fi isRead More To His Coy Mistress Essay807 Words à |à 4 Pageson quot;To His Coy Mistressquot; nbsp;nbsp;nbsp;nbsp;nbsp;Either you have sex with me or you die. This is a very strong statement which, when said, has to get someones attention; and that is exactly what Andrew Marvell intends for the reader in this poem. He wants the undivided attention of this mistress so that he can scare her and rush her into making a decision the way he wants and in due time. Filled with time flavored symbolism, this carpe diem poem, quot;To His Coy Mistressquot;Read MoreJb Hi-Fi Report3981 Words à |à 16 Pagesthis report is to evaluate the findings of an analysis conducted on JB Hi-Fi (JBH). This evaluation will be assessed to present a recommendation to acquire shares to add to an investment portfolio. This report will assess JBH relative to profitability, asset efficiency, liquidity, capital structure a BSBFIA402A REPORT ON FINANICIAL ACTIVITY DANIELO FRUSCIANTE BUSINESS REPORT JB Hi-Fi (JBH) Company Profile Sector: Services Industry: Specialty RetailRead More To His Coy Mistress Essay1227 Words à |à 5 PagesTo His Coy Mistress Compare and Contrast ââ¬Å"To His Coy Mistressâ⬠By John Donne. ââ¬Å"To His Coy Mistressâ⬠and ââ¬Å" To His Mistress Going to bedâ⬠are two poems that feature ââ¬Å"carpe diemâ⬠; they are also written by two of the most well known metaphysical poets. Andrew Marvell, the author of ââ¬Å"To His Coy Mistressâ⬠and John Donne, the writer of ââ¬Å"To His Mistress Going To Bedâ⬠. Both poems were written through the 16th and 17th Century, where love and sex were describe as two different things. 16th and 17th Read MoreVertigo and His Girl Friday1155 Words à |à 5 PagesThe films Vertigo and His Girl Friday, directed by Alfred Hitchcock and Howard Hawks respectively, are good representations of classical cinema. A stigma associated with classical cinema is the filmââ¬â¢s portrayal of women. Feminist film theorists believe that the male protagonist play a more prominent role while women are only something to be looked at and acted upon. Both films possess a male and a female protagonist. His Girl Friday casts Cary Grant as a cunning newspaper editor named Walter BurnsRead MoreAnalysis: Jb Hi-Fi876 Words à |à 4 PagesJB Hi-Fi limited is a company that is based in Australia. It usually engages in the selling of the home consumer electronic products which include the televisions, video cameras, mobile phones, home theatres, digital still and other electrical accessories like the kitchen equipment, computing equi pment, the air conditioners, small electrical appliances like the car sound systems; both visual and audio and other things like the movies and games. It continues to stock exclusive specialist range ofRead MoreAndrew Marvell, ââ¬Å"to His Coy Mistressâ⬠1418 Words à |à 6 PagesAndrew Marvell, ââ¬Å"To His Coy Mistressâ⬠In ââ¬ËTo His Coy Mistressââ¬â¢ the speaker carefully constructs a subtle and logical argument as to why his addressee should sexually unite with him. The speaker attempts this proposition through finesse in manipulating reason, form and imagery. The reasoning employed would be familiar to a reader educated in Renaissance England, as it is reminiscent of classical philosophical logic, entailing a statement, a counter-statement and a resolution. In line with thisRead MoreTo His Coy Mistress by Andrew Marvell719 Words à |à 3 Pages Andrew Marvellââ¬â¢s poem, ââ¬Å"To His Coy Mistressâ⬠is an equally beautiful and provocative piece of writing. Written in iambic form as a three-part proposition addressed to the ââ¬Å"coy mistress,â⬠the poem is permeated with literary devices such as tone, alliteration, imagery, hyperbole, as well as similes and metaphors. Marvellââ¬â¢s speaker acknowledges the idea that mortality is of little to no value after death. Throug h the speaker, Marvell is suggesting that one can avoid the regrets of not participatingRead MoreHis Girl Friday, Double Idemnity1214 Words à |à 5 PagesWithin the diegesis, the woman often appears as an object to be looked at and acted upon, while the male protagonist is usually granted a more active role, both in terms of his agency in the narrative, and in terms of his enunciative authority. This hypothesis is backed up by elements of two films studied this semester: His Girl Friday by Howard Hawks (1940) and Double Indemnity by Billy Wilder (1944). This is seen through the supporting role that the main female characters take in the movies
Friday, December 20, 2019
What Caused The French Revolution - 917 Words
What caused the French Revolution? Many things contributed to it evolving. But only three were the most important. The influence dates back all the way to the Age of Enlightenment, the ideas definitely had an effect on the French citizens. The American Revolution ties with the Enlightenment as well. The political inequality of the three estates played a huge part in the disruption. In addition to that, the Economic inequality also influenced France. The French Revolution is a big and memorable part of history; yet curiosity of the human mind grabs the attention of it evolving in our world history. One of the most important causes of the French Revolution was the Enlightenment ideas and the American Revolution. Ideas spread widely through the printing press. As historian Albert Mathiez mentions it in Document 4, leadership began to fall to the middle class who was begging to gain knowledge of the ideas of the Enlightenment. The working classes were incapable of staring or controlling the Revolution because they were just beginning to learn to read and write, therefore Mathiez thinks the middle class caused the Revolution. Parts of the Enlightenment ideas were those of Rousseau, Voltaire, and Locke. Rousseau wanted direct democracy. Locke believed that government s power comes from the consent of the people. Rousseau. Voltaire wanted freedom of speech and religious toleration. The ideas of these Enlightenment thinkers based the Constitution of the United States. AnotherShow MoreRelatedWhat Caused The French Revolution?1544 Words à |à 7 PagesWhat caused the French Revolution to radicalize? Historians such as Timothy Tackett and David A. Bell explore that question implicitly in When the King Took Flight and The First Total War respectively. Although they are two profoundly different books, both point to fear as a causal force in the radicalization of the Revolution. However, Tackett suggests that the flight of the King created fears of counterrevolutionary conspiracies and suspicion as a result of Franceââ¬â¢s regime changes and polarizationRead MoreCauses of the French Revolution During the period of 1789-1799 people lived much differently than700 Words à |à 3 PagesCauses of the French Revolution During the period of 1789-1799 people lived much differently than individuals do today and there were many reasons for this. During the French Revolution there was a large amount of taxation for certain class groups, ââ¬Å"While average tax rates were higher in Britain, the burden on the common people was greater in Franceâ⬠(GNU, 2008, pg. 2). Due to these large taxations on the peasants and lower class and not on the clergy and nobles it caused excessive conflict betweenRead MoreThe Enlightment and the French Revolution1263 Words à |à 6 PagesFrance during the 18th century, there was a system named the Ancien rà ©gime, which refers to the societal, economic and political structure of France before the French Revolution. At the top of the pyramid was the absolute monarch Louis XVI. He took the throne in 1774 and received it with problems that couldnââ¬â¢t be fixed. (French Revolution Overview 6) Below the king came the first estate which was made of 100,000 nobles. The n came the second estate was made of 300,000 clergy. Finally came the thirdRead MoreThe French Revolution And The American Revolution1184 Words à |à 5 PagesA revolution is not an event that comes around every few years. In fact, for an event to be considered a revolution that event must bring about significant political, social, ideological, religious or even technological change. Throughout history there have been some very noteworthy revolutions such as the Agricultural Revolution, the American Revolution, and the French Revolution. Of all the revolutions in history, it is perhaps the French Revolution that remains the most romanticized in the mindsRead MoreThe Major Causes Of The French Revolution798 Words à |à 4 PagesThe French Revolution paved the way for liberty and equality for the country of France. In order for this to happen, France had to eliminate some major obstacles including King Louis XVI. The problems in France ultimately resulted in a rebellion. Though the American Revolution provided a model of rebellion for revolution in France, the major concepts of the Enlightenment joined with the struggle of the bourgeoisie against the nobility to fuel the revolution; the new ideas included equality, leadershipRead MoreThe French Revolution And The Revolution1221 Words à |à 5 PagesWhen people think of the French Revolution, they immediately think of the country of France and how the Revolution affected it. What most people do not think about however, is how the Revolution affected other countries, specifically the country of England. England was affected positively and negatively by the Revolution in that there was an increase of political involvement, but there was a collapse in the economy due to war declared by France. The French Revolution created a battle of conflictingRead MoreThe Causes Of Joseph De Maistre And The French Revolution1696 Words à |à 7 Pagesmere eight years after the Revolution. In order to understand what causes he believed caused the French Revolution, his conception of a Counter-Revolution and what would be necessary to undo the ideas of 1789, which is what this paper aims to discuss, it is important to know a brief background on de Maistre and what he stood for. de Maistre was an advocate of divine right monarchy as well as a defendant of Catholicism in the period of time directly after the French Revolution. He is known as a prominentRead MoreFrom 1789 to 1799, Who Posed the More Dangerous Threats to the French Revolution: Its External Enemies or Its Internal Enemies?880 Words à |à 4 Pagesmodern European History: the French Revolution. The French population went through economic chaos, a dictatorship, and a civil war as well as other dramatic changes. During these ye ars, the French decided to speak up for themselves and they became enemies of the French revolution. Internal enemies included the King, Louis XVI, Monarchists and Royalists and the Churches that were run by refractory priests. External threats were caused by aristocrats who had fled the Revolution; more specifically knownRead MoreFrom 1789 to 1799, Who Posed the More Dangerous Threats to the French Revolution: Its External Enemies or Its Internal Enemies?891 Words à |à 4 Pagesmodern European History: the French Revolution. The French population went through economic chaos, a dictatorship, and a civil war as well as other dramatic changes. During these years, the French decided to speak up for themselves and they became enemies of the French revolution. Internal enemies included the King, Louis XVI, Monarchists and Royalists and the Churches that were run by refractory priests. External threats were caused by aristocrats who had fled the Revolution; more specifically knownRead M oreSocial Structure Of France During The French Revolution Essay1255 Words à |à 6 PagesThe French Revolution was a time of period where social and political was a disruption in France that lasted from 1789 until 1799. This time of period affected Social Structure of France prior to the French Revolution. The factors that caused this revolution was due to having a bad government system, weak superiority, and inequality of the classes of people in France during the war. In this research, I will define and explain how Social Structure contributed to the French Revolution Resentment
Thursday, December 12, 2019
Literary Criticism A Rose for Emily Essay Example For Students
Literary Criticism A Rose for Emily Essay In William Faulkners A Rose for Emily, Emily becomes a minor legend during her lifetime. After her death, when her secret is revealed, hers becomes a story that no one can forget. A Rose for Emily is the story of the old maid who fell in love with a northerner, but resisted being jilted once too often. And only after her death, When the curious towns people were able to enter her house at last, did they discover that she had kept her dead lover in the bed where she had killed him after their last embrace. (Kazin 162) . In her bedroom, Emily and the dead Homer have remained together as though not even death could separate them.(Kazin 162) . Even though her lover had been dead for many years, she found her own way for them to remain together. While being isolated in her home, she becomes somewhat of a small legend in the town, after she dies, and her secret is revealed, it becomes so appalling that no one can forget. (Kazin 162) . It is the monstrousness of this view which creates the final atmosphere of horror, and the scene is intensified by the portrayal of the unchanged objects which have surrounded Homer in life. (Lewis 157).Miss Emily Grierson remains in voluntary isolation away from the bustle and dust and sunshine of the human world of normal affairs, and what in the end is found in the upstairs room gives perhaps a sense of penetrating and gruesome horror.(Brooks and Warren 158) . As revolting as it is, Emily chooses to separate her self from daily life and live in that house for years with the dead body of her lover, Homer. This story also tells a story of a woman set in her ways, for example; when townspeople come to her door every year to collect her tax, and she replies that she does not owe the city any money. A Rose for Emily would seem to be saying that man must come to terms with the past and the present. (Lewis 157) . Stories that show all too clearly how airily Faulkner can reproduce the manipulation of the readers emotions is the real aim of the commercial short story. (Kazin 162) . The total story says what has been said in so much successful literature. (Lewis 157) . Mans plight is tragic, but that there is heroism in an attempt to rise above it. (Lewis 157) . Emily Grierson for years has slept beside the physical remains of her dead lover and is sadly a victim of a father who dominated her for years, and drove away suitors. She is victimized also by a lover who would leave her, and by a passion, which would murder rather than let him go. The incestuous image of the father and daughter that suggests the corrupt nature of the new south, is a Faulknerian concern.(Pierce 1362) . When love is gone, and the lover is killed, Miss Emily clings to the illusion of love. For forty years Emily Grierson has slept beside the physical remains of her dead lover. In her bedroom, Emily and the dead Homer have remained together as though not even death could separate them.(Kazin 162) .She is also a victim of her lover who would leave her, but she is driven by her passion which would kill him rather then let him leave.(Pierce 1362) .When his love is gone, and she has killed him, she holds on to her illusion of their love. ( Pierce 1362) . But even in the story, the intended gothic touch of horror counts less with Faulkner than the human drama of the southern woman unable to understand how much the world has changed around her.(Kazin 162) . Some people who recall the time when Miss Emily was young, remember,When she was young and part of the world with which she was contemporary, she was, we were told, a slender figure in white, and also contrasted with her father, who is described as a spraddled silhouette.(West 149) . Emily is also described as Not monstrous, but rather looked like a girl with a vague resemblance to those angels in colored church windows-sort of .
Wednesday, December 4, 2019
Data Breaches and Debunking Myths â⬠Free Samples to Students
Question: Discuss about the Data Breaches and Debunking Myths. Answer: Introduction: Earlier on in the year, Verizon the telecommunication company was subject to one of the biggest data breaches in the world. The companys systems were severely exposed which leaked millions of records owned by the companys customers. The company, however, did assure its customers that the attack did not present any serious threat as it was contained and isolated based on their operational systems(Pachal, 2017). Verizon has for many years offered telecommunication services to customers and with mobile communication on the rise, its services have had an increased application which has subsequently increased the data the company accesses. This data was fairly exposed after some systems owned by the organization was left unattended lacking the necessary security procedures. At the start of the breach, investigators highlighted that records owned by 6 million customers were exposed. However, this number later doubled and increased beyond this number as highlighted by independent research investigations. In the final estimate, the leak claimed over 14 million victims as their information was publicly available to the public(Deahl, 2017). In essence, the data breach affected the customer service department where clients regularly contacted to have their queries and problems solved. This leak was therefore outlined to have affected all customers who had been in touch with the company in the six months prior to the data leak. Moreover, the leak was contained to the department as isolated systems were used to control the customer care service as compared to all other services. Nevertheless, the leak exposed a fair amount of sensitive information including addresses, names and contact details. Moreover, some customers access pins were exposed as they had been used them during the communication exercise(Verizon, 2017). Immediately after the breach was discovered by an independent researcher, Verizon placed full blame for the breach on an independent service provider who had been contracted to handle the customer care facilities. In their statements, Verizon highlighted a company by the name Nice Systems as the responsible party in the events that unfolded. Furthermore, the organization had been using a cloud facility hosted by Amazon Web Service (AWS) which helped integrate all the communications between its customers and itself. Now, it was Nice responsibility to maintain and regulate the operations of the cloud server, a duty that they failed and which led to the leak(McAfee, 2017). On Nice Systems behalf, the companys outcome was propagated by a negligent employee who failed to secure the cloud infrastructure which left all the data stored in the AWS servers exposed. The leak uncovered a lot of information which led to the discovery of the amount of information entrusted to a third party member who had no direct contact with the customer themselves. Moreover, after several investigations were conducted, the leak was discovered to have exposed the companys log records where each and every communication was outlined. These log records contained unencrypted information that was available to the public in clear text format which also accounted for minimal redactions as it was earlier thought. In the end, records containing contact information, access PINS and customers account balance was exposed (Kumar, 2017). Vulnerability used: Although cloud services are easy to maintain and manage, their security policies require intricate procedures to secure their structures and infrastructures. For Verizon, these procedures were not implemented at the time of the breach which highlighted the failure of the organization as its actions (sub-contracting another company) led to the problem. Moreover, the parties involved also facilitated the attack as there was minimal accountability based on the hands that the information was exchanged. The data was controlled by the AWS, Nice and Verizon which presents a lot of challenges when accounting for access and security procedures. In addition to this, Nice had also contracted another party member to handle the data which further intensified the problem(Pachal, 2017). First, the problem was caused by a negligent team member who failed to secure the online services. Therefore, the first possible solution would be to implement security procedures that outline detailed descriptions of setting up the necessary security measures. It is common to forget to implement some security measures as they are either too trivial or too extensive to apply. However, with a laid out guideline, the support team can follow a step by step guideline to deploy the cloud service solutions. Therefore, as a company, Verizon should develop a new security policy to guide its employees and sub-contracted company(Micro, 2015). Secondly, Verizon should do away with third party members as they present more challenges when dealing with the security of sensitive information. Remember, cloud infrastructure like any other online services has many risks and threats, from intruders to malware attacks which necessitate the need for accountability. These risks are increased by contracting a third party member to handle the data owned by an organization. Furthermore, as a subcontracted company, Nice Systems does not have a direct connection with the consumers, therefore, they may fail to face the same consequences as the mother company (Verizon). This outcome may facilitate the negligent behaviour observed in this scenario where employees forget to implement the necessary operational procedures(McAfee, 2017). Ransomware attack (May 2017) Ransomware attacks fall under the greater category of malware intrusions where malicious programs are used to infiltrate computer systems. Moreover, with ransomware attacks, the perpetrators will use the intrusion to demand certain resources which in most cases are usually money related. In all, a malicious program will hold a machine under ransom disabling the files and data owned by the user until the money is paid (Mullin Lake, 2017). In accordance with the explanation given above, the attack that took place earlier in the year subjected its victim to financial demands, an outcome that generally disabled the functionalities of many computer systems. The intrusion was known as the WannaCry attack and it affected thousands of computers worldwide as it compromised multiple systems that were connected to the online infrastructure. WannaCry employed serious vulnerabilities in computer systems to propagate its attack, a process that was difficult to stop as it affected many systems at the same time(Chappell, 2017). In all, the problem began with a leak in the NSAs (National Security Agency) hack tools which contained a number of system vulnerabilities as per the organizations cyber-weapons initiatives. Now, the initial leak was conducted by a rogue access group known as Shadow Brokers who for a long time had been compromising many computer systems around the globe. Therefore, its through their initial attack set the precedence for the final attack that took place using the malware(Chappell, 2017). Those affected and how WannaCry attacked all systems without any form of distinction which facilitates its success across the globe. In fact, at the start, the malware had infected over 45, 000 systems across 100 countries. Moreover, these systems were fairly distributed across different fields of life including the public and private sectors. However, the attack did affect some countries more than others as outlined by the damages it imposed on the end users. WannaCry heavily affected the countries of Russia, United Kingdom, China and Spain. These countries had widespread intrusions, some which compromised the major sectors of business(Larson, 2017). In Russia, for instance, the banking industry was severely affected as some of the major financial organizations were attacked. Moreover, the countries public sectors was included as its ministries (Health and Interior) were faced with the intrusion. The same outcome was also experienced in the United Kingdom where its healthcare industry was exposed to the attack owing to the connections of the NHS systems (National Health System). In all, the NHS system coordinated the health care activities in the country providing a centralised access to medical data. Now, the intrusion targeted this system which disabled all the computers connected to it affecting the work of medical practitioners and the services offered to medical patients(Graham, 2017). A similar attack was experienced in Spain where its private sectors, led by the telecommunication and electrical industry were compromised. To start with, the countries second most favoured company Telefonica was affected, an intrusion that was followed by the attack on Iberdrola the countrys Power Company. Furthermore, the attacks on these companies were so severe that the organization's shut down their systems in an attempt to contain the attack, an outcome that led to many financial damages(Larson, 2017). How the attack took place As stated before, the root of the problem was NSA and its hacking tools which were accessed by the rogue group Shadow Brokers. Through these tools a vulnerability known as EternalBlue was discovered, a vulnerability that affected Windows systems based on its Server Messaging Blocks (SMB). Now, the SMB is a communication protocol that is used by the application layer (TCP/IP) to connect and transfer information across networks. This functionality is usually achieved by two main operations; one, the facilitation of the read and write action on files found in networks and two, the ability to request for services across networks. Therefore, using the SMB, a machine is able to access and share information with the networks its connected to as well as other machines(Titcomb McGoogan, 2017). EternalBlue compromised this functionality of the SMB which gave the intruder unsolicited access to machines connected to various networks across the globe. In all, the following simple steps were used to attack machines. WannaCry started by establishing a connection with a network through the SMB protocol. This protocol used a simple handshake, a process that was fairly exploited in this stage. From the access procedure, the second step was the delivery of the malware itself which was done using an encrypted file having the activation program of the ransomware (Response, 2017). After delivering the file, the activation file was triggered which compromised the host machine. In addition to this, the program also scanned for other connections to spread the attack in subsequent networks. The final step was the replication process where other unsecured networks were attacked. According to Windows, the attack would have been avoided if the compromised systems had updated their firmware. WannaCry exploited an initial bug contained in Windows operating systems which based on its extensive application in world facilitated the attacks. Therefore, had the consumers updated their system, the necessary patches that fixed the vulnerability would have been installed stopping the attack before it happened. However, at the same time, the affected organizations should also have had better security procedures to detect and contain network intrusions. Yes, the systems were compromised by the EternalBlue vulnerability, but this weakness should have been contained by the isolation techniques used by the security measures of network control. In addition to this, the users would have had better intrusion detection systems to highlight the possible compromises within the networks themselves. Therefore, the lack of optimal security procedures and policies facilitated the atta ck as much as the Windows vulnerability. As such, the prevention solutions would have been to implement an optimal security policy after thorough risk assessment procedures coupled with the necessary systems updates (EY, 2017). References Chappell, B. (2017). WannaCry Ransomware: What We Know Monday. The two way, Retrieved 30 August, 2017, from: https://www.npr.org/sections/thetwo-way/2017/05/15/528451534/wannacry-ransomware-what-we-know-monday. Deahl, D. (2017). Verizon partner data breach exposes millions of customer records. The Verge, Retrieved 30 August, 2017, from: https://www.theverge.com/2017/7/12/15962520/verizon-nice-systems-data-breach-exposes-millions-customer-records. Graham, C. (2017). NHS cyber attack: Everything you need to know about 'biggest ransomware' offensive in history. The Telegraph, Retrieved 30 August, 2017, from: https://www.telegraph.co.uk/news/2017/05/13/nhs-cyber-attack-everything-need-know-biggest-ransomware-offensive/. Larson, S. (2017). Massive cyberattack targeting 99 countries causes sweeping havoc. CNN tech, Retrieved 30 August, 2017, from: https://money.cnn.com/2017/05/12/technology/ransomware-attack-nsa-microsoft/index.html. McAfee. (2017). Verizon 2017 Data Breach Investigations Report. McAfee, Retrieved 30 August, 2017, from: https://www.mcafee.com/us/security-awareness/articles/verizon-2017-dbir.aspx. Micro, T. (2015). Follow the Data: Dissecting Data Breaches and Debunking Myths. Trend Micro Analysis of Privacy Rights Clearinghouse 20052015 Data Breach Records, Retrieved 30 August, 2017, from: https://www.trendmicro.de/cloud-content/us/pdfs/security-intelligence/white-papers/wp-follow-the-data.pdf. Pachal, P. (2017). If you're a Verizon customer, you should change your PIN now. Mashal, Retrieved 30 August, 2017, from: https://mashable.com/2017/07/13/verizon-data-breach/#bZDR9.cdOqq9. Titcomb, J., McGoogan, C. (2017). Cyber attack: Latest evidence indicates 'phishing' emails not to blame for global hack . The Telegraph, Retrieved 30 August, 2017, from: https://www.telegraph.co.uk/technology/2017/05/15/nhs-cyber-attack-latest-authorities-warn-day-chaos-ransomware/. Verizon. (2017). Verizon's 2017 data breach report. Verizon, Retrieved 30 August, 2017, from: https://www.verizonenterprise.com/verizon-insights-lab/dbir/2017/.
Thursday, November 28, 2019
The Truman Dissision Essay Research Paper A free essay sample
The Truman Dissision Essay, Research Paper A adult male of wisdom, truth and leading, these are the things brought to mind when we think of our really ain 33rd president, Harry S. Truman. On Thursday, May 8th, 1884, Truman was born. He was born in a six-room farmhouse in Lomar, Missouri and twelve old ages subsequently he prospered as a Missouri husbandman. For college, he attended the University of Missouri-Kansas City and merely took dark categories. While go toing at that place, he took school of jurisprudence, but did non graduate. Often he visited a Baptist church for moral support to steer him in the right way in life. These are the premier old ages of our shortly to be powerful president. In World War I, Truman went to France as a captain in the Field Artillery. When he came back to America, he married Elizabeth Virginia Wallace and opened a clothing store in Kansas City. We will write a custom essay sample on The Truman Dissision Essay Research Paper A or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As an active Democrat, Truman was elected a justice of the Jackson County Court in 1922. He became a senator in 1943. During World War II, he headed the Senate war look intoing commission, look intoing into waste and corruptness and salvaging every bit much as 15 billion dollars in one twelvemonth. In 1945, Harry S. Truman became our 33rd national President. His vice-president was Alben William Barkley. He served for two footings and he ended his presidential term in 1953. Truman made some of the most critical determinations in history. Soon after V-E twenty-four hours, the war against Japan had reached its concluding phase. Truman urged Japan to give up because the U.S. might convey atomic arms into the war, but the supplication was rejected. In early August 1945, atomic bombs were dropped on the Nipponese metropoliss, Hiroshima and Nagasaki. These two bombs yielded the resignation of Japan and an terminal to the American engagement in World War II. By 1946, the two bombs caused the decease of approximately 240,000 Nipponese citizens. The people of Japan do non hold an official ground forces because they do non believe in the spread of force after they stepped into atomic war and seting many lives at hazard. Because of Harry S. Truman s determination, today we are common with Japan. President Truman, I think is one of my favourite president s because of the action he took towards the war. Peoples may hold looked down on him because of the lives that were taken in the bombardments. But, I believe if the war continued, there would hold been six to seven times as many lives lost in the war. Equally shortly as he came into office, he tried to stop the war every bit shortly as possible and he ended up wining. These powerful actions made him a great leader and function theoretical account for all ages in our great state.
Sunday, November 24, 2019
One Vote Can Make a Difference - What Are the Odds
One Vote Can Make a Difference - What Are the Odds The odds that one vote can make a difference in an election are almost nil, worse than the odds of winning Powerball. But that doesnt mean its impossible that one vote can make a difference. Its actually happened. There have been cases in which one vote decided the election. Odds That One Vote Can Make a Difference Economists Casey B. Mulligan and Charles G. Hunter found in a 2001 study that only one of every 100,000 votes cast in federal elections, and one of every 15,000 votes cast in state legislative elections, ââ¬Å"mattered in the sense that they were cast for a candidate that officially tied or won by one vote.â⬠Their study of 16,577 national elections from 1898 through 1992 found that only one had been decided by a single vote. It was the 1910 election in New Yorkââ¬â¢s 36th Congressional District, won by a Democrat who claimed 20,685 votes to the Republican candidateââ¬â¢s 20,684. Of those elections, the median margin of victory was 22 percentage points and 18,021 actual votes. Mulligan and Hunter also analyzed 40,036 state legislative elections from 1968 through 1989 and found only seven that had been decided by a single vote. Of those elections, the median margin of victory was 25 percentage points and 3,257 actual votes. In other words, the chance that your vote will be the decisive or pivotal one in a national election is almost zilch. The same goes for state legislative elections. Chances That One Vote Can Make a Difference in a Presidential Raceà Researchers Andrew Gelman, Gary King, and John Boscardin estimated the chances that a single vote would decide a U.S. presidential election to be 1 in 10 million at best and less than 1 in 100 million at worst. Their work, titled Estimating the Probability of Events That Have Never Occurred: When Is Your Vote Decisive? appeared in 1998 in the Journal of the American Statistical Association.à ââ¬Å"Given the size of the electorate, an election where one vote is decisive (equivalent to a tie in your state and in the electoral college) will almost certainly never occur,â⬠Gelman, King and Boscardin wrote. Still, the odds of your one vote deciding a presidential election are still better than your odds of matching all six numbers of Powerball, which are smaller than 1 in 175 million. What Really Happens in Close Elections So what happens if an election really is decided by a single vote, or is at least pretty close? Itââ¬â¢s taken out of the electorateââ¬â¢s hands. Stephen J. Dubner and Steven D. Levitt, who wrote Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, pointed out in a 2005 column in The New York Times that extremely close elections are often settled not at the ballot box but in courtrooms. Consider President George W. Bushââ¬â¢s narrow victory in 2000 over Democrat Al Gore, which ended up being decided by the U.S. Supreme Court. ââ¬Å"It is true that the outcome of that election came down to a handful of voters; but their names were Kennedy, OConnor, Rehnquist, Scalia, and Thomas. And it was only the votes they cast while wearing their robes that mattered, not the ones they may have cast in their home precincts,â⬠Dubner and Levitt wrote. When One Vote Really Did Make a Difference The races won by a single vote, in addition to the new 1910 Congressional election in New York, according to Mulligan and Hunter, were: A 1978 race for Rhode Island state Senate was tied at 4,110 votes, and decided by a second runoff election. So was a 1980 race for New Mexico state House, at 2,327 votes for each candidate.A 1982 state House election in Maine in which the victor won 1,387 votes to the loserââ¬â¢s 1,386 votes.A 1982 state Senate race in Massachusetts in which the victor won 5,352 votes to the loserââ¬â¢s 5,351; a subsequent recount late found wider margin.A 1980 state House race in Utah in which the victor won 1,931 votes to the loserââ¬â¢s 1,930 votes.A 1978 state Senate race in North Dakota in which the victor won 2,459 votes to the loserââ¬â¢s 2,458 votes; a subsequent recount found the margin to be six votes.A 1970 state House race in Rhode Island in which the victor won 1,760 votes to the loserââ¬â¢s 1,759.A 1970 state House race in Missouri in which the victor won 4,819 votes to the loserââ¬â¢s 4,818 votes.And a 1968 state House race in Wisconsin in which the victor won 6,522 v otes to the loserââ¬â¢s 6,521 votes; a subsequent recount found the margin to be two votes, not one.
Thursday, November 21, 2019
Working on a Vital Quest Essay Example | Topics and Well Written Essays - 250 words
Working on a Vital Quest - Essay Example I have always been outgoing. Coming from San Francisco de Macoris of the Dominican Republic at the age of nine, I enrolled in my adopted country and have always enjoyed school. However, the most enjoyable part of my childhood probably would be the times I have been around my siblings, taking care of them and helping them with their chores. When I entered high school, I made up my mind that when I go to college I will take up a course that would allow me to help children, maybe influenced most by my experience with my family. First, I thought of becoming a social worker but then I decided on childhood education because of the more active participation I can involve myself with in the education of a person. From that time on, I purposefully sought jobs that could teach me new skills, develop my abilities and give me a sense of fulfillment, believing that I have to work hard to reach my goals and dreams. With my capabilities and abilities, I am making it my lifelong objective to be a pa rt of the lives of people whom I could influence and who knows where this could take them in their own future endeavors.
Wednesday, November 20, 2019
Consulting for Entertainment Weekly Case Study Example | Topics and Well Written Essays - 500 words
Consulting for Entertainment Weekly - Case Study Example Disney has the rights to ââ¬Å"any other technology yet to be invented,â⬠this includes the distribution of videocassettes of the Lady and the Tramp film in 1987. The company has also made clear that it was their practice not to allow profit participation deals for voice performers, as manifested by the testimonies of Jodi Bension (the voice of Ariel in The Little Mermaid) and Cheech Marin (voice performer in Oliver and Co.). As for the case of Ms. Peggy Lee, she is pressing the advantage that despite the contractââ¬â¢s specification on residual payments she is also pressing the right that the company violated her right to privacy, especially on the use of her name and likeness without her consent. The distribution of the 1987 videocassettes, with her voice used, is in her case a violation to her right to privacy. However, it must also be pointed out that she misinterpreted her claim that she is entitled to $9 million as of March 1988 videocassette sales of Lady and the Tramp. Lee misinterpreted the Income Statement and multiplied the $77 million sales to 12.5% residual payments Based from the evidences presented, it is clear that Disney has an edge in winning the case against Ms. Lee. The unauthorized commercial use of name, voice, signature, photograph or likeness is defined as the unknowing use of a personââ¬â¢s name, voice, etc. without such personââ¬â¢s permission. In this case, Ms. Lee permitted Disney to use her voice and talent when she agreed on working with the film back in 1955. The later release of the film in 1987 is not a violation of her right to privacy since her contract specified that Disney has rights to ââ¬Å"any other technology yet to be inventedâ⬠and that phonographic recordings later sold entitles her to residual rights. If this is the case, then Ms. Lee is only entitled to 12.5% of the profit generated by the videocassette release, which was capped (under union rules) to $381,000. If the future value of money is calculated, Disney would calculate
Monday, November 18, 2019
Summary and Analysis Assignment Essay Example | Topics and Well Written Essays - 1000 words
Summary and Analysis Assignment - Essay Example Dick existed of blacking boots and what intensified its appeal was because the pay gathered from such activities would support Dick and his companion Fosdick quite a while. Dick is a persevering individual without formal instruction and energetic about knowing how to put pen and paper in journey for information. Algers work outlines how Dick rejected Fosdick to pay their rent because he was his casual instructor and did not need to pay rent (Wendy Glenn 5). Algers works have fro long demonstrated that anyone could be rich whenever without notice and timing. The stream of occasions in the origin of Alger depicts the ability he holds in assembling extraordinary bits of work. It was amid their visit to Brooklyn on a ship that his fortune struck him without cautioning. Alger is most likely a swimmer because he knows the amount individuals fear of the profound water, and takes us through the story to the closures of the ocean (Wendy Glenn 7). It is doubtless that Dick turns out a legend. Going with Dick was Fosdick, who remained tongue-tied from the exercises that carried on for the most limited time of ones life. Algers dialect utilization is full of symbolism. This dialect style effectively expressed the idea about what went ahead in Dicks brain just before hopping into the water. The occasions that transpired are all fixated on Dick and the salvage mission. The occasions now are the peak of the story and serves as a defining moment too for the life of Dick. Dick had never utilized swimming for any great following the time. However, this was his chance and in the midst of the amazement of all viewing he figured out how to force it off well. Numerous reasons would have been a response to the inquiry why Dick chose to take the hazard of hopping. Alger puts the reasons unmistakably, as if he was Dick himself. In a way recommending, he was assembling an individual background story. The salvage was pegged on prizes, attractive
Friday, November 15, 2019
The Tourism Industry Is A Complex System
The Tourism Industry Is A Complex System The tourism industry is a complex system where its necessary to look at all different sectors which are influencing each other, to get a clear understanding how this system works. A helpful tool to use already models and theories, apply them on different example and evaluate them. The individual as a potential customer has to be analysed and categorised, which is ensuing a better understanding of tourist behaviour. Furthermore it helps to recognize their decision making progress for a destination, as well as getting knowledge about their needs and expectation. This essay will show the usage of these models and theories on example of the Dominican Republic. Tourism can be defined as a combination of services and activities for people who travel to places outside of their familiar surroundings. The definition of a tourist is wide-ranging, because the purpose of travel ranges from holidays, business trips, and visits to friends and relatives to various other reasons such as study, religion, shopping and so on. More than an industry, it is rather like a system that sells packaged holidays, activities, attractions, accommodations, and entertainment. It is offering the opportunity to break away from normal life and enjoy leisure time in different locations. Tourism normally does not provide just one single product; mostly it is a bundling of various products to satisfy the demand of the tourist. For example, someone going on holiday to London would not merely consume one product from one supplier. It is more likely that he is utilizing a package of services. He might arrive by plane, go by bus/train to his hotel, dine in a restaurant, and ta ke a sightseeing tour. Due to the fact that nearly every tourism product is interlinked, there is no owner or manager with complete control of his own destiny (Gunn A.C. 2002, p.243). Additionally, other industries, such as the oil industry, are linked to the tourism industry. In recent years tourism become a part of daily life because people have more leisure time than they used to have 50 years ago and the view of the work-life balance has changed. Another important point to mention is that the tourism industry is one of the largest in the world and is creating millions of temporary and permanent jobs. In 2006 the travel and tourism industrys percentage of the world gross domestic product was 10,3%, with a turnover of US$6,477.2 billion. The industry supported 234 million jobs, 8.7% of total world employment (Cooper, et al 2006: 3). This data represents the global importance and significance to the world economy. Tourism does not include just the supply of hotels, beaches and travel agencies but also economical, environmental and socio-cultural impacts. These three areas are always commingling and conflicting. There are people whom are simply interested in making a profit, other people wanting to protect the environment, and yet another group of people concerned with the social and cultural impacts of a tourist region. All three groups must achieve a balance to enable sustainable tourism. This idea is shown on the following graphic: 3. Tourist typology and their implementation to tourism models Stanley C. Plog One approach to understand tourist behaviour is to identify different types of people, whereupon they can be categorised into a series of organised psychographic types. In 1973 Stanley C. Plog created a model for the American population showing how personal motivation influences the decision for a vacation destination. He divided tourists into four types: allocentric, near-allocentric, mid-centric, and near-psychocentric/psychocentric. The allocentric type views travelling as an opportunity to discover foreign cultures and prefers exotic destinations. They are self confident and open for new experiences. The near-allocentric type is sporty, seeks challenges and views the journey as a chance to test a new lifestyle. The mid-centric type looks for relaxation and pleasure in a well-known environment. They want to escape from the daily routine and enjoy comfortable accommodation. The near-psychocentric and psychocentric types are focused on themselves and are scared to discover something new. These people tend to look for a safe place to holiday. Their choice of destination will be a place they know and where they are not that far away from their home city (Johnson Thomas, 1992: 19). Plog considered that there are just a few psychocentric or allocentric types because the majority of tourists are mid-centric. However, Plogs model is hard to apply in reality. For example the Dominion Republic has a lot of organised mass tourism and it is possible to organize a journey by yourself as well. Every tourist is an individual, so they cannot be generalized. One trip can have a completely different occasion and characteristic than the other one (Cooper, 2008: 48). Cohens tourist typology Another model which classifies tourists is Cohens tourist typology. He divides tourists into the organised mass tourist, the individual mass tourist, the explorer and the drifter. Cohen explains that organised mass tourists are typically purchasing a ready-made package tour where they have no or just a little contact with the local people and stay most of the time inside a resort. This is similar to Plogs psychocentrics` type. In Cohens theory most of the tourists are individual mass tourists. They are similar to the organised mass tourists, but they have more flexibility and scope for personal choice. They want to have contact to the local people. This category is comparable to Plogs midcentric tourists and most tourists fall into this category. The third tourist type is the explorer, who organises the trip by himself and looks for something special, something away from the typical interests of a mass tourist. However, he is still interested in comfortable accommodations. The last t ype, the drifter, is completely independent, wants to live with local people and wants to take part in the native culture. Cohens last two tourists theories, the explorer and the drifter, which are also the minority in this industry, are similar to Plogs allocentric tourists. (Cooper et al, p.51). 5. Demand for the creation of tourist typologies and their practice on the example of the Dominican Republic The reason why we need these typologies for different tourists is to help and to be able to develop tourism destinations. Expectations and needs from tourists on a perfect holiday can be identified, so the desired service can be supplied. As soon as we know the different motivations for individuals travelling to a particular destination, a specific tourist type is going to be targeted. This means that in example of the Dom. Rep. the organised mass tourists in the majority, which are looking for a safe holiday, we know their behaviour and know how to plan for them. Most of the resorts in Dom.Rep. are designed for this clientele and have been developed very fast during the last 20 years to satisfy the demand from tourists. At the first stage resorts were build for explorer or drifter, and since the creation of package tourism, a lot of individual mass tourists came to this area. With the creation of all-inclusive, there is no need for tourists to leave the hotel. Because of investigati ng the different desire of tourists and define them, it was possible to develop this area (National and regional tourism planning 1994, p.147). 6. Doxeys Index: The socio-cultural impact of tourism The Doxeys Index describes the relationship between visitors and the visited. He developed a five stage model which describes the first step as the upcoming à ´euphoriaà ´ when a small number of tourists arrive thus stimulating the economy and a large number of new jobs are created. The next steps are apathy and annoyance. At this stage local people get first used to tourists in their familiar surroundings, and afterwards annoyed, because too many people are visiting the destination. Antagonism and acceptance are the last steps in this theory. Native people start to avoid tourists and at the last step they accept them. Acceptance means, that they accept tourists in their usual life and forget how the area was before tourists arrived (Cooper et al, p.47). Top priority should be always building better relationships between residents and visitors, which improves social life for both sides. In Punta Cana, where the proportion of tourists is high to the number of residents, cultural problems occur because of different society expectations (National and regional tourism planning 1994, p.147). While Punta Cana has grown within twenty years, the local community did not have enough time to adjust to the high number of tourists. The three models of Plog, Cohen and Doxey are coextensive whith each other because when the first visitors (drifter) arrive at a destination, local people are euphoric. These tourists (allocentric) are not scared to discover new areas. In the midcentric are the explorer and the individual mass tourists. At this stage the community becomes apathetic and annoyed. The last step is the organized mass tourist who belongs to the psychocentric and native people start to accept them. The relationship between the models is linear (Cooper et al, p.47). 7. Butlers Tourism Area Lifecycle (TALC) The Tourism Area Lifecycle(TALC) is a well-known model Butler created to illustrate the dynamic of a tourist -destination or -product through different stages. The graph describes a characteristic function due to the natural interrelation between the exposure and intensity of tourism. It shows the evolutional process where every tourism product is going through, which can help manager to find a way out in case of a crisis or new developed destinations to establish themselves. Butler first stage is exploration, where small number of visitors arrive in an undeveloped area. These people been identified as Plogs allocentric or Cohens explorer type. After their trip they are responsible for Involvement, because they tell others about place they been to (Ryan 2003, p.269). A following rise of the curve during the development stage is logical, because more tourists can be carried. Butler says that the number of tourists decrease until the carrying capacity is reached, this is the consolidation stage. New development has to happen again to rejuvenate, otherwise it would come to a decline of visitors (Butler 2006). While developing new strategies is important to investigate the existing facts and concentrate on the potentials the destination is already providing. At this point it is necessary to make a decision. To develop this place, to leave the place how it is and increase the price or let it decline. Decline is the next stage of Butlers TALC. This happens if t oo many tourists are arriving at a destination at the same time and the capacity is too low. Visitor are disappointed and the number of tourists will therefore start to fall. An option to avoid decline is Rejuvenation. That means that the area has to be developed for example with new hotels and beaches. 8. The 5As model The 5As model was helpful to rejuvenate the Dominican Republic when it had been reached the stagnation point. A new development of Attractions, Accessibility, Activities, Amenities and Accommodation were necessary to bring facilities up to the level demanded by international tourists. When the carrying capacity was reached, an essential element in the tourism take-off was government investment in the infrastructure of tourism zones. Over $76 million went into the Puerto Plata region between 1974 and 1982. New hotels and transportation networks were built, to get electric power and satisfy water supply. Infrastructure was one of the main important things which had to be developed and when the airport in Punta Cana was built, a lot of new different tourists begun to visit this area. (http://kiskeya-alternative.org/publica/afuller/rd-tourism.html#ecsoc) Today the Dominion Republic is one of the most visited countries and popular for family holidays. This destination fits perfect in Butlers TALC because at first it was an undeveloped place and started to grow, decisions by the policy had to be done for example to rejuvenate the place, to let the area how it is or to let it decline. The Dominican government decided for rejuvenation because of the high potential of this area. With new roads, attractions, airports and hotels the resort development strategy was successful (National and regional tourism planning, 1994, p.147). 9. Multiplier effect In tourism the multiplier effect is used to illustrate how many times money spent by a tourist circulates through a countrys economy. In other words when a new tourist destination is created, the local economy benefits as new jobs are being created and tourist bring additional trade to local businesses. The most common example is when a new hotel is being built it does not only create jobs directly in the hotel, but also indirectly in other sectors of the economy. The hotel has to buy food from local farmers, who then spend some of this money, for example, on domestic expenses. When tourists spend money for local products the demand for those products increases, which also increases secondary employment. However the multiplier effect continues until there is a leakage out of the economy through imports, which is the purchase of goods from other countries. The most common example would be a Third World country, such as Dominican Republic, much of the money spent by tourist end up leaving the countrys economy via foreign-owned airlines, hotels, imported drinks and food, etc. A typical luxurious four star hotel would be more likely to import most of its goods and services; if that means that better quality would be provided which would ensure better customer satisfaction. (http://geographyfieldwork.com/TouristMultiplier.htm 10. Conclusion Models could be helpful to develop a successful tourism destination and understand the different motivations of tourists. When the policy changes the supply for example to develop an area for package tourism, the demand will also change. That means that the supply has to meet the demand side when at the descriptive side the object and services changing. Plogs, Cohens and Doxeys models are descriptive because they just describe a situation but Butlers model is descriptive and prescriptive. TALC explains what is happening in an area and makes diagnose. After this diagnose the problem becomes clear and it is easier to make a decision for solving this problem. It is always necessary to find out how much potential a place has to make substantial development it in the right way. For this fact tourism models are helpful. 11. References Cooper, C, Fletcher, J, Fyall, A, Gilbert, D and Wanhill, S (2008) Tourism Principles and Practice (4thedn), Prentice Hall, Essex Gunn, C.A (2002) Tourism Planning (4th edn), Routledge, London Howie, F. (2003 a,b), Managing the Tourist Destination: A Practical Guide (1st edn), Cengage Learning EMEA Johnson Thomas (1992), Choice and Demand in Tourism, Mansell Publishing Limited National and regional tourism planning (1994) Methodologies and Case Studies (World Tourism Organization) (1st edn), Routledge, London Ryan, C (2003), Recreational Tourism and Impacts (1st edn), Channel View Publications, Clevedon Dominican Republic tourism, Tourism Development in the Dominican Republic: Growth, Costs, Benefits and Choices, avaible from http://kiskeya-alternative.org/publica/afuller/rd-tourism.html#ecsoc (accessed on 11.12.2009)
Wednesday, November 13, 2019
F. Scott Fitzgeralds The Great Gatsby :: essays research papers
Nick Carraway Nick Carraway is the narrator of the entire novel, he is also the protagonist of his own plot. He is a practical and conservative man who turns thirty during the course of the story. Raised in a small town in the Midwest, in New York he is in the bond business. He rents a small bungalow out from the city on a fashionable island known as West Egg. His next door neighbor is Jay Gatsby, and his distant cousin, Daisy Buchanan, lives across the bay with her husband, Tom. Nick plays an important role in the main plot of the novel, for he is responsible for reuniting Gatsby and Daisy. Jay Gatsby Jay Gatsby is one of the most interesting and memorable characters in this novel. Born as James Gatz to poor farmers in North Dakota, he decided at an early age that he wanted more out of life than North Dakota could offer. Gatsby comes to the East Coast after the war and makes a fortune in bootlegging and other questionable business activities due to the help of characters such as Meyer Wolfsheim. He buys a mansion on West Egg, in order to be directly across the bay from Daisy Buchanan. He gives his wild, extravagant parties and drives his flashy automobiles in hopes of attracting Daisy's attention. She becomes his reason for being and Gatsby never loses sight of his dream and often reaches out to the green light at the end of Daisy's dock. After Nick arranges for Daisy and Gatsby to meet again, the two become close again. Gatsby believes that she loves him as much as he loves her and that she is going to leave Tom and be with him. Gatsby is murdered by George Wilson, who believes t hat Gatsby murdered his wife, Myrtle Wilson. Daisy Fay Buchanan Daisy is an attractive, wealthy, and shallow lady with luscious voice, which seems to have a sound of wealth. Daisy is wealthy and comes from a prominent family in Louisville. She marries the very wealthy Tom Buchanan. Daisy is a bored and careless woman. She is incapable of entertaining herself and wonders what she will do with her life for the next thirty years. Although she is the mother of a young daughter, she is incapable of any depth of maternal feelings. Tom Buchanan Tom is Daisy's wealthy husband. He is a shallow, egotistical, rude man and the living personification of the shallowness and carelessness of the wealthy He plays with cars and race horses, has many affairs, and treats Daisy like a meaningless object.
Sunday, November 10, 2019
Synopsis on Consumer Behaving Behaviour
Consumer Buying Behaviour Introduction: Consumer buying behavior is the study of human responses to products or services and the marketing of products/services. The study of consumer behavior focuses on how individuals make their decisions to spend their available resources (time, money, effort) on consumption related itemsor consumption related aspects (What they buy? When they buy? How they buy? ). It also study of individuals, or organisations and the processes consumers use to search, select, use and dispose of products, services, experience, or ideas to satisfy needs and its impact on the consumer and society.Buyer behaviour is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting. Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. But those who have spent many years analysing customer activity have presented us with useful ââ¬Å"guidelinesâ⬠in how so meone decides whether or not to make a purchase. The evaluation of marketing concept from mere selling concept to consumerorientedmarketing has resulted in buyer behaviour becoming an independentdiscipline.The growth of consumerism and consumer legislation emphasizes theimportance that is given to the consumer. Some consumers are characterized as being more involved in products andshopping than others. A consumer who is highly involved with a product wouldbe interested in knowing a lot about it before purchasing. Hence he readsbrochures thoroughly, compares brands and models available at different outlets, asks questions, and looks for recommendations. Thus consumer buying behaviour can be defined as heightened state of awareness that motivates consumerââ¬â¢s to seek out, attend to, and think about product information prior to purchase.Company profile: The City of Chennai is the Citadel of South. This City is known for promotion of culture, tradition and industry. The House of Kh ivraj is well known in the Automobilein this Metro. The flag ship company of the Group is ââ¬Å"KHIVRAJ MOTORS LTD ââ¬Å". This Company was dealing in the vehicles manufactured by Hindustan Motors Ltd for 35 years. This company was also dealing in two and Three Wheelers of Bajaj Auto Ltd for four decades. Now, the company has taken Dealership for Maruti Vehicles. The Company is proud to have an independent Body shop with modern gadgets.The Company has diverted the Dealership for Bajaj Auto Ltd. ââ¬â¢s products to its sister concerns to have clear focus in its operations. These concerns have modern show rooms and operate speciality ideal workshops for two and Three Wheelers. The automobile turnover of the group has crossed billion rupees. The management of the Company vests with Shri AJIT KUMAR CHORDIA who is a young dynamic technocrat and administrator with admirable skills in different spheres and Shri BHARAT KUMAR CHORDIA a young administrator who is known for his acumen in s everal fields and managerial capacity.They are guided by the Company Chairman Shri NAVARATANMULL CHORDIA who is groomed by the Founder of the Company Late Shri KHIVRAJ CHORDIA. Statement of the Problem: â⬠¢ Consumers are booking for a bike and at last they are not purchasing the bike. â⬠¢ Availability of goods & services at proper time. â⬠¢ Comparing of dealership in terms of price and discount. Need for the Study: â⬠¢ To understand the buying roles of the consumer â⬠¢ To analyse the consumerââ¬â¢s decision making process. â⬠¢ To know growing market segments of company for consumers To know what features or product design acceptable by consumer Objectives of Study: â⬠¢ To understand the major factors influencing consumer behaviour. â⬠¢ To Know and recognize the types of buying behaviour decision behaviour. â⬠¢ To understand how consumers make purchasing decisions and respond to purchasing. â⬠¢ To understand how marketers analyse consumer de cision-making. Scope of the Study: â⬠¢ To distinguish different consumer groups and to develop products that satisfies the needs. To understand how consumers make purchasing choices among products/services. â⬠¢ To know how consumers will respond to different product features, prices, advertisement appeals. Research Methodology: Research methodology is the systematic process of collecting and analyzing information (data) in order to increase our understanding of the phenomenon about which we are concerned or interested. In other words research methodology is an endeavour to discover answers to intellectual and practical problems through the application of scientific method.Research Design: Survey research is the systematic gathering of information from respondents for the purpose of understanding and/or predicting some aspects of the behaviour ofthe population of interest. It is the most common method of collecting primarydata for marketing decisions. Survey can provide data on attitudes, feelings, beliefs, past and intended behaviour, knowledge, ownership, personal characteristics and other descriptive items. Survey research is concerned withadministration of questionnaires (interviewing).The survey research must beconcerned with sampling, questionnaire design, questionnaire administrationand data analysis. Sampling: Sampling is the process of selecting units (e. g. , people, organizations) from a population of interest so that by studying the sample we may fairly generalize our results back to the population from which they were chosen Sample size: The sample size of a statistical sample is the number of observations that constitute it. It is typically denoted n, a positive integer. Total 200 samples taken for analysis and interpretation.Data collection methods: For making analysis and interpreting the data; there are two methods have been used for collecting the data i. e. primary method and secondary method. Tool for data collection: Questionnaire ( Sequence and layout) â⬠¢ Primary Data: Questionnaire Method and interviewing method. â⬠¢ Secondary Data: Marketing Management book and weekly journals. Chapter Scheme: Chapter 1. Introduction Chapter 2. Company Profile Chapter 3. Research Methodology Chapter 4. Analysis and Interpretation Chapter 5. Findings recommendations and Conclusion
Friday, November 8, 2019
Poet Saints essays
Poet Saints essays Teachings of the Poet-Saints Mira generally speaks of "the importance of the name of God and praises the True Guru in her poetry" (Hawley, 1977). Her poems are not complex in nature, and very fluid. The emotions explored in her work are those related to women; typically Mira explores the same type of issues, especially those related to a "young brides, marriage and woman's relationship to Krishna" (Mirabai, 1977). Mira often portrays herself as married to Krishna or Krishna as yogi in her work. Her poems somewhat defy different ideas in Hinduism however. Mira imagines her marriage to Krishna as a "liaison between two Yogis'" which goes against standard Hindi belief, because a yogi must leave behind his/her family and former life, therefore two would not be married to one another (Hawley, 1977). Many of these ideas are expressed in poem no. 177 by Mirabai. The poem begins with Mirabai exalting the Yogi, to be interpreted as Krishna, and she refers to him as "my friend, the clever one/ whose mind is on Siva and the Snake." Mirabai portrays herself in this poem as a yogini to the yogi. She talks of coming home, which can be interpreted as going with God, an idea that is prevalent in much of Hinduism. The themes of God and love are also very present throughout the poem. In line 8, the poet states "take me, guard me with your guardian mercy/ please." The message of this poem is that the author would do anything to be with the all-knowing yogi, including giving up her mind and body. God is all powerful and very loved according to the author in this poem. Images used in this poem include visions of prayer beads, jewelry, yogi cloth and rain. She uses these images to define her image of self in the poem, comparing the image of herself to the image of yogi. She talks of becoming a yogi in the following stanza: ...
Wednesday, November 6, 2019
Reaction to Siddhartha essays
Reaction to Siddhartha essays Siddhartha, by Hermann Hesse, is the story of the life journey of the main character, Siddhartha, after which the book is named. Throughout the novel, Siddhartha questions many aspects of life including wisdom, love, and happiness, which causes the reader to reevaluate life as well. At the beginning of the book, Siddhartha begins to question the Brahmin faith. He feels, however, he is better off looking within himself for answers to his questions, rather than looking to others for help. I can relate to Siddhartha in this respect because when I am going through a difficult time in my life, I like to go through it on my own. I have found I learn more about myself this way. Siddhartha is trying to reach inner peace. He feels that knowledge is something that he needs to do this, but knowledge does not always lead to peace. There have been times in my life when I wanted to find out the truth about something, and upon finding out the truth, I wondered if I were better off not knowing it. Siddhartha comes to the realization that he does not desire knowledge, he desires wisdom, and wisdom only comes when you are ready to receive it. By the end of his spiritual journey, Siddhartha matures and achieves wisdom. During his journey, Siddhartha meets Kamala and falls in love. "Beneath heaped-up black hair he saw a bright, very sweet, very clever face, a bright red mouth like a freshly cut fig, artful eyebrows painted in a high arch, dark eyes, clever and observant, and a clear slender neck above her green and gold gown." She represents all that is beautiful in the world. She promises to teach him the art of love. The only part of his life that Siddhartha feels truly involved in is the time he spends with Kamala. It is easy be consumed by love. I was in a relationship where I felt like Siddhartha. Throughout the entire relationship, nothing else seemed to matter to me. I began to lose sight of everything else, just as...
Monday, November 4, 2019
Contempory Issues in Law and Society Essay Example | Topics and Well Written Essays - 1500 words
Contempory Issues in Law and Society - Essay Example ifically bans the import, manufacture, distribution and consumption of psychotropic substances under Schedule I of the Act, and DMT also is listed in the First Schedule of this Act for non use except for controlled research purposes.ââ¬â¢(Supreme Court of the United States. 2006). The Government contended that DMT has been proven to cause health hazards to the users. Further, it was also of the view that the use of DMT could be used not only for religious purposes, but also for recreational pleasures. Further it was also necessary for the State to comply with the United Nations Convention on Psychotropic Substances, 1971 which enunciates the international legal strictures governing use of such drugs. The sect, UDV believes that the government decision was a transgression of their religious sentiments and that the brew was used only for religious purposes, and formed an integral part of the cultural setting of the tribe, which could not be compromised. However, according to the Government, an exception could not be granted to the UDV, since in that case, exemptions could be desired by all, which could belie the enforcement of the Act. The fact that DMT, an essential drug found in the sacred portion, constituted a drug found in the First Schedule of the Act was enough reason for its ban and criminal proceedings against individuals or institutions, who, despite the ban, continue to use the drug, whether for religious or other purposes. The UDV maintained that the Religious Freedom Restoration Act 1993, could be invoked in such a case, and that there needs to be a strong reason for the governmentââ¬Ës actions seeking to enforce the ban on use of the drug and seizures was the least interventionist strategy by which the Government could enforce the ban of the drug. The UDV also cited the provision contained in the Act which couldâ⬠waive the requirement for registration of certain manufacturing, distribution or dispension if the finding is consistent with public health
Friday, November 1, 2019
GENETICS AND GENE MUTATION Coursework Example | Topics and Well Written Essays - 750 words
GENETICS AND GENE MUTATION - Coursework Example What meaning do these mRNA codons have for protein synthesis? Explanation: mRNA is essential in protein synthesis because it transports genetic information from the DNA contained in the nucleus to its place in the ribosome. In short, mRNA contains the genetic information needed to make proteins during transcription. The protein molecule that results from the process therefore has genetic information identical to the original genetic material of the individual (Clark, Protein Synthesis, 2007). Did the two mutations result in a change in the final proteins? If so, describe the change. Response/ explanation: All mutations will definitely result in the production of different final proteins, such as the changes caused by the three mutations in the diagram above. Specifically, the two genetic mutations above were significant. In the first mutation, the mutation coded for ILE when in fact MET should be the normal initiation code. The second mutation coded for ASP and PRO instead of HIS and ARG when the gene is normal. However, the third mutation is not that significant since UAA is also a termination codon just like UGA. Such mutations that result in significant changes in proteins may actually manifest as physiological problems in the individual later on (Clark, DNA Mutations, 2007). In general, why might a change in amino acid sequence affect protein function? Explanation: Protein function may be affected even by slight changes in amino acid sequence. This happens in protein synthesis. These changes may manifest as genetic disorders in the individual or even death (Clark, DNA Mutations, 2007). Part II Punnett Square a. Chances (%) for healthy child, not a carrier b. Chances (%) for child that is carrier for cystic fibrosis trait c. Chances (%) for child with cystic fibrosis Fill out/adapt Punnett Square: ___C___ __c___ ___C___ CC Cc ___c___ Cc cc a. Chances (%) for healthy child, not a carrier: 25% (CC) b. % for child that is carrier for cystic fibrosis trait: 50% (Cc) c. % for child with cystic fibrosis: 25% (cc) Part III: Essay How do both meiosis and sexual reproduction (fertilization) produce offspring that differ genetically from the parents? Include steps in meiosis that increase variability Include the process of fertilization. Explanation: Crossing over, or the exchange of genetic material, which takes place during meiosis is responsible for the variation that may show up in the offspring. Prophase I of meiosis is the one responsible for crossing over. The result of this particular process is the production of chromosomes, some of which have maternal and some have paternal traits. During metaphase I, there is another method of variation and this is known as the independent assortment of homologous chromosome pairs. In anaphase I, there is also variation as there is random mixed variation of maternal and paternal chromosomes. Variation is also produced through fertilization because sex cells from both parents combine in many different ways in order to form a new individual. The chromosomes of the father
Wednesday, October 30, 2019
Should Animals Be Used In Medical Research Essay
Should Animals Be Used In Medical Research - Essay Example According to the paper ââ¬Ëmoralityââ¬â¢, ââ¬Ërightsââ¬â¢ and ââ¬Ëethicsââ¬â¢ are part of philosophy and not of ââ¬Ësurvival instinctââ¬â¢. Millions of people would have either died or would have lived ill lives if the progress in the medical field was not made. Hence, even though use of animals in medical research is violation of animal rights, it is nothing but a different form of ââ¬Ëfight or flightââ¬â¢ instinct used by human beings to survive the threat to their lives through diseases and health problems. Hence, human beings have every right to use animals in medical research as they are genetically programmed to ââ¬Ësurviveââ¬â¢ any threat and through any means, as they are the part of the natural system where ââ¬Ësurvival of the fittestââ¬â¢ is an accepted law of nature. This paper gives a strong opinion that a healthy body, mind and a soul are foundation of healthy and happy life of human beings. With advent of machines and computers, the physical exertion of human beings have reduced to a great extend. People have become lethargic, physically inactive and dependent on machines to do most of their work. It concluded that humans would have replaced the animals in laboratories for medical research and would have died unnecessarily. The number of the inventions and the discoveries that were made in the medical world with the help of animals shows how important the use of animals is in the medical research. Sadly, most of the discoveries and inventions were possible only because animals were used in the laboratories and researches. Improvement In Quality And Quantity Of Human Life The development of different methods to cure and prevent diseases in humans and animals, in last 100 years, has been possible because of animal experiments in medical research (Giridharan, Kumar & Muthuswamy, 2000, p.1). In last four centuries, major advances in basic research and medical treatments have been achieved only because of the experiments on animals (Giridharan,
Monday, October 28, 2019
Growing telecommunication in society Essay Example for Free
Growing telecommunication in society Essay It is clear that growing telecommunication will help increase the effectiveness of business. Some consulting companies can do not need to hire office, to buy expensive equipment. People can stay at home to do your business. they dont need to strictly come to the office. This is much more convenient than ever before. However life is harder. People both yough and old seem to stick to their computer all the time for their work or and for their entertainment. It is true that there are so many things in a computer. People can explore a lot of things. They can easily contact with a friend far away by email, they can know what is happening and even they can go to the market though Internet and there are many other services in the Internet that I cannot count. But the problem is that some people are now addicted to computers and they lose other habits in life. People become stricter because face to face communication is increasingly dwindling. They spend less time to enjoy the beauty of the nature which is very beautiful with alive scenes with sunshine, with fresh air and a variety of things. As a result, human emotion is also reducing. People are not developed fully in mental and physical strength. In addition, as shown recently by research of scientists , sitting in front of computers for long time will affect people health. The eye is seriously affected. The number of myopic people is increasing. Sitting in a place also makes people feel tired and stressed. Beside, the whole society seem to be running in a strict mechanism which is facilitated by the computer system. If there appear a problem, this system will collapse rapidly. It can be easily seen many cases of computer hacking which cause great damage to the society and business, for example the virus love , originated in the Philippines caused great damage on the global scale in the United States and in south east Asia. The power of the damage is very strong.
Saturday, October 26, 2019
The Effects Of Television On Society Essay -- Media Violence TV Societ
The Effects Of Television On Society There is probably no greater influence on society than the television. It has become arguably the greatest invention of the past century. With it, we have witnessed countless historical events: Inaugurations of presidents; manââ¬â¢s first steps on the moon; the assignation of John F. Kennedy; even disasters as they happen. Americans watch TV in the morning to receive the daily news. They eat watching it. They watch it before they go to bed. But as television has saturated our lives, has it always resulted toward our betterment or has it possibly led to the deprivation of American society? Although there are many benefits of television, American society has most assuredly been adversely affected by it. Since the birth of television, crime has skyrocketed. Many years ago, problems in school were chewing gum and running in the halls. Now, students fear for their lives as our schools have turned into war zones, with school shootings becoming a national problem. Many attribute this problem to the violence children watch on television. Children have become desensitized concerning the value of human life by the many murders and violence viewed on the screen. Television has led to the moral decline in our nation like no other device in history. With the coming of cable and satellite television, Americans now have scores of channels to watch with very little educational value. Many children sit for hours in front of the television, and could ...
Thursday, October 24, 2019
Cognitive Science and Its Link to Artificial Intelligence Essay
Cognitive Science and Its Link to Artificial Intelligence In recent years, researchers in the field of psychology have turned their collective attention to the developing field of cognition. The term comes from the Latin word cognoscere, meaning ââ¬Å"to come to knowâ⬠, and today is defined by the Merriam-Webster dictionary as ââ¬Å"the act or process of knowing, including both awareness and judgmentâ⬠. Cognitive psychology seeks to identify and examine the elements composing human intelligence. This includes the study of human learning or intellectual development, problem solving, memory, the human language, and the processing and comprehension of information. These functions are often taken for granted as part of human existence. Yet, when thoroughly investigated, these inner-workings of the human brain reveal patterns, methods, and, in general, a science behind the rather ethereal term ââ¬Å"intelligenceâ⬠. For this reason, cognitive psychology is of great interest to researchers in the field of artificial intelli gence. If intelligence can be identified in human cognition, then there is a valid chance that that same intelligence can be transferred and re-created in a programmed computer. The development of cognitive psychology has lead to related fields of cognitive neurology, or cognitive neuro-psychology, wherein neurologists study the brain biology behind these cognitive human functions. This paper, however, will not discuss that element of cognition because of its complexity and breadth. Instead, language and problem solving will be highlighted and discussed as two important cognitive functions of humans, and will conclude by discussing the connection between the human mind and artificial intelligence. Language... ...re of Cognition. Cambridge, Massachusetts; The MIT Press, 1999. [1] Barsalou, Lawrence W. Cognitive Psychology: An Overview for Cognitive Scientists. New Jersey: London: Lawrence Erlbaum Associates, Publishers, 1992. [2] Reisberg, Daniel. Cognition: Exploring the Science of the Mind. New York: London: W. W. Norton & Company, 1997. [3] Barsalou, Lawrence W. Cognitive Psychology: An Overview for Cognitive Scientists. New Jersey: London: Lawrence Erlbaum Associates, Publishers, 1992. [4] Eysenck, Michael W. A Handbook of Cognitive Psychology. New Jersey: London; Lawrence Erlbaum Associates, Publishers, 1984. [5] Johnson-Laird, P.N. The Computer and The Mind. Cambridge, Massachusetts: Harvard University Press, 1988. [6] Sternberg, Robert J., Editor. The Nature of Cognition. Cambridge, Massachusetts; The MIT Press, 1999.
Wednesday, October 23, 2019
Ethics and The Truman Show Essay
In Psychological research, the importance of the building of trust and protection of individualsââ¬â¢ rights relies on the Code of Ethics. The Code of Ethics, compiled by The Australian Psychological Society (APS) provides guidelines that must be followed when working with people and animals in research situations and all other areas of professional practice (Grivas & Carter, 2005). The importance of maintaining several ethical standards is highlighted in the present discussion, with reference to the film The Truman Show (2008). The ethical standards include Confidentiality, Informed Consent, The Right to Withdraw and No Harm to Participants. Confidentiality and Informed Consent are all important ethical principles that are related to the film The Truman Show. Confidentiality is that participants have a right to privacy. This is important so participantsââ¬â¢ private information is not shared with the whole world. An example of this being breached is when Truman is born in front of a world audience, on a TV show that millions of people are watching 24/7. Informed Consent is that wherever possible, the participants must be appropriately informed of what the study is about and the reasons itââ¬â¢s being conducted (Grivas & Carter, 2005). This ethical principle is important so that the participant knows what is going on. An example of this being violated in the film is that Truman does not know his life is a TV show, so he must not have been told the necessary details and reasons why the experiment is being conducted. Both of these main ethical standards, Confidentiality and Informed Consent are breached in the film Th e Truman Show. The Right to Withdraw and No Harm to Participants are both important ethical standards that are related to the film The Truman Show. The Right to Withdraw ensures that the participant knows that they are free to withdraw from the study at any time. This is important so that the participant doesnââ¬â¢t feel pressured to stay in the experiment if they change their mind and decide they do not want to participate any more. An example of this being violated in the film is when Truman wants to go to Fiji to escape his strange reality, and there are no plane flights until a few months away, so he cannot leave. No Harm To Participants is that participants must not be harmed in any way (Grivas & Carter, 2005). This is important so thatà participants do not get mentally or physically harmed in the experiment. An example of this being breached in the film, is that Truman is mentally unwell because he was so unsure of what was going on around him. He began to feel a false sense of security, especially when he realised that the same things were happening each day, and the same people were popping in and out of his life everyday. Both of these main ethical principles are violated in the film The Truman Show. Ethics are important in psychological research because they ensure privacy and safety for the participants. The APS has compiled their own set of guidelines, known as the Code of Ethics. This set of standards includes a number of principles which must be followed in psychological studies. Some of these principles include Confidentiality, Informed Consent, The Right to Withdraw and No Harm to Participants. These standards are all related to the film The Truman Show, in which they are all violated. References Carter, L. & Grivas, J. (2005) Psychology for the VCE Student. Units 1and 2 (5th Ed.) Wiley & Sons Australia, Ltd. p. 81-88.
Tuesday, October 22, 2019
How to Create Your Elevator Pitch and Get Hired
How to Create Your Elevator Pitch and Get Hired Okay, hotshot. Youââ¬â¢ve got 30 seconds to make the impression thatââ¬â¢s going to get you the job. Andâ⬠¦go! What, you stopped to think about it? Bzzzzzt. The moment is gone, and you can sense your opportunity window closing while the interviewer awkwardly shifts and looks at the clock. If only youââ¬â¢d had an elevator pitch ready to go.What is an Elevator Pitch?The ââ¬Å"elevator pitchâ⬠is just a buzzword-y way of saying ââ¬Å"snapshot of important points, stated briefly and to the point.â⬠An elevator ride is typically short, so thatââ¬â¢s why it makes a good namesake. In a career context, it means a quick overview your best points and your goals. But in general, it can really be about anything youââ¬â¢re trying to sell to the listener. For example, here are elevator pitches you could use to convince someone to watch a TV show:Game of Thrones is a fantasy-sci-fi drama that follows several different political factions jockeying for power in the kin gdom of Westeros. In addition to the political machinations, there are ice zombies threatening from the North. Oh, and there are dragons! It has something for everybody.Basically, the elevator pitch is a brief, snappy couple of sentences that tell the listener what they need to know- or, more specifically, what you want them to know. The goal isnââ¬â¢t to be a dry source of facts, but rather offer a few curated points that show the highlights.When Will You Need an Elevator Pitch?Although the elevator pitch is a perfect fit for our 140-characters-or-fewer society, you may not be asked to give your spiel in every job interview. However, itââ¬â¢s a great resource to have when youââ¬â¢re unexpectedly on the spot- like at a job fair, a networking event, or a social event where you just happen to be making small talk with a hiring manager at a company where youââ¬â¢d love to get your foot in the door. Though if you are at a social event, pick your timing wisely. Your new acqua intance may just want to talk about last nightââ¬â¢s game or that hilarious viral video making the rounds, instead of talking shop.The elevator pitch is also an excellent answer to have on hand for the dreaded ââ¬Å"tell me a little about yourselfâ⬠question in an interview. Because youââ¬â¢ll already have some of your brightest talking points ready to go (more on that in a bit), you wonââ¬â¢t have to spend precious interview time thinking about how to distill your professional self down to the essence. That question often comes at the beginning of the interview, so having your elevator pitch at the ready can help set a smooth, prepared, and confident tone for the rest of the interview.10 Tips for Your Elevator PitchIf you donââ¬â¢t know where to start, we have you covered- use the following 10 tips as a guide on crafting an ideal pitch that gets results.1. Keep it short.Remember, the elevator pitch is so named because itââ¬â¢s meant to last about as long as an elevator ride- about 30 seconds, and definitely less than 60 seconds. (Weââ¬â¢re not talking about the Empire State Building elevator here.) That means you should have a few go-to sentences you can use. And while youââ¬â¢re writing, time yourself. If you find yourself creeping up on the minute mark, itââ¬â¢s time to revise and simplify.2. Be persuasive.That means being direct about your accomplishments and qualities, and leaving out qualifiers like ââ¬Å"I guess,â⬠ââ¬Å"I think.â⬠No time for modesty- make bold, declarative statements.3. Be concise.There are times when you will have a chance to expound on your resume, your experience, or your point of view. When asked for an elevator pitch, make sure youââ¬â¢re including only a few main points, and keep the sentences short and straightforward.4. Know your audience.It really depends on who youââ¬â¢re talking to, and what the context is. If youââ¬â¢re at a professional mixer with people who know your ind ustry inside and out, feel free to use a little jargon. If youââ¬â¢re talking to a recruiter or someone who may not know your professional world as well, keep your wording more general.5. Keep the tone professional.An elevator pitch is a confidence thing- youââ¬â¢re making a straightforward statement about yourself. However, itââ¬â¢s important not to be overconfident or too braggy. You want your accomplishments and goals to speak for themselves. You donââ¬â¢t want to turn off your listener just as youââ¬â¢re getting started. Similarly, using wit and humor is fine too- but always keep jokes fairly mild and professional.6. Mention your top skills.Your resume is where you can really break down your skill set, but in your elevator pitch, that is the time to mention that youââ¬â¢re a great communicator, or that youââ¬â¢ve got amazing organizational skills. Focus on the kinds of skills that add value to an organization, like leadership, teamwork, or attention to detai l. Hereââ¬â¢s your chance to brag a little about your top skills, but again, be careful of using a boastful tone.7. Include (some of) your goals.This doesnââ¬â¢t need to be a detailed life plan, or your five-year professional plan. Remember, this is a highlight reel, so youââ¬â¢ll want to focus on your main professional goal, or what youââ¬â¢re seeking in this interview/conversation/etc. If youââ¬â¢re talking to an interviewer or recruiter, you donââ¬â¢t need to say something like ââ¬Å"seeking a job as an accountantâ⬠â⬠¦they already know that. Instead, go with something like, ââ¬Å"looking to take my financial skills and experience to the next level.â⬠8. Answer big questions.When writing your elevator pitch, think about some overarching questions like:Whatââ¬â¢s the most important aspect of my background?What accomplishments do I have?What are my best skills?What do I want to get out of this pitch?Whatââ¬â¢s my biggest strength?What drives me the most?What would I like to achieve?Why did I choose my career?What do I like best about my job/career?What do I value the most?You donââ¬â¢t need to cram all of those Big Ideas into your elevator pitch, but you can mix and match them depending on the setting, and to whom youââ¬â¢re speaking.9. Be ready to follow up.If youââ¬â¢re giving your pitch to someone youââ¬â¢ve never met before and may not be talking to five minutes from now, have a business card on hand that you can pass along. If youââ¬â¢re in an interview, be ready to answer follow-up questions about anything you just said- examples that show your skills, or anecdotes about why you love your career.10. Practice like crazy.Do this in front of the mirror, your cat, or a trusted loved one. In the moment, you donââ¬â¢t want to appear stumbling or unprepared, but you also donââ¬â¢t want it to come off like a bored, rehearsed monologue. You want your elevator pitch to sound smooth and confident. This can help you modify things like speed (many of us talk too fast, especially when weââ¬â¢re trying to get through a set of lines), eye contact, and timing.Example Elevator PitchesLetââ¬â¢s look at some samples you can use while thinking about your own elevator pitch.Iââ¬â¢m a graduate student in Communications, with a passion for working with special needs students. After completing my thesis in advanced language strategies for children with cognitive impairments, my goal is to work for an agency that specializes in implementing everyday educational programs that help students improve their reading and writing outcomes.After five years of working in corporate marketing and social media, Iââ¬â¢ve decided to embrace my inner entrepreneur and start my own company. My companyââ¬â¢s mission is providing no-nonsense, data-driven metrics that our clients can take and use right away in their day-to-day business. I want to provide big company expertise for small business owners. M y passion is ââ¬Å"design with a conscience.â⬠I design products that have a minimal impact on the environment, while maximizing sustainability. My background is in both design and environmental science, and I believe that we can make consumer products that combine convenience and responsibility.Iââ¬â¢m the data guy. I look at complex metrics, and turn them into a big picture plan. And I love working as part of a team, where diverse ideas and perspectives can lead to better ways of doing things. I firmly believe that the status quo can always be improved.Iââ¬â¢m a nurse-practitioner with more than 15 years of experience in patient care. With the challenges of working in healthcare, I know that patients often feel ignored or hustled through, so Iââ¬â¢ve made it a priority in my career to make sure that every patient is heard, and gets the highest standards of care. Iââ¬â¢m a recent grad, and although I donââ¬â¢t yet have years of experience in the field, I do hav e the organizational and people skills to take my career to the next level. I was just named the Volunteer of the Year, and I bring a high level of care and focus to everything I do.So what do you think? Are you ready to go forth and make a bold statement about who you are, in 30 seconds or less?
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